What We Do
We do so by working as our clients’ creative partner and business partner throughout the entire writing and editing process. We listen closely to our clients and translate their stories — their voice, ideas, and vision — into popular books, papers, and articles.
Whether packaging a bestselling trade book or managing a series of blog posts based on a gated white paper, three attributes are at the core of every project we undertake — dynamic content, thoughtful guidance, and responsive service.
Custom Publishing Services
Book Packaging
Ghostwriting
Content Management
Book Packaging
Have you dreamed of being a published author? We provide a publishing plan that’s unique to your needs and covers every stage of the publishing process—from creating a proposal ready for submission to a major house; to providing writers to craft a book in a tone and style reflective of your identity; to using the perfect distribution channels to get your book into the hands of your audience.We help clients with every phase of the book-writing process, and beyond. At Benson-Collister, our specific services include: idea development, proposal creation and execution, proposal marketing, contract guidance, manuscript development and creation, content editing, marketing and promotion, production, and research. And since every big idea has a chance to be a bestselling book, our services include direct access to top-tier literary agents and public relations professionals.
We have extensive experience in trade, professional, and academic publishing, or essentially every level and category of professional book publishing. This includes experience and connections with major houses such as HarperCollins, Simon & Schuster, Penguin Random House, Wiley, St. Martins Press, and McGraw-Hill, as well as prestigious imprints like Palgrave Macmillan, Portfolio, Jossey-Bass, and Crown Business.
Ghostwriting
The hardest part of writing a book is — well, writing a book. For thought leaders and innovators the idea of capturing their concept in writing can be daunting. On average an author must generate 150,000 words and carefully distill those down to 80,000 to effectively package their message. The fact is, your time is better spent leading, speaking, and working on your platform.
Benson-Collister offers ghostwriting services for everything from white papers to full length non-fiction books, leaving you free to do your good work. We can make that great idea come to life with clarity and focus in any format. Our experienced writers help you articulate your ground-breaking concepts and deliver them on time to demanding editors and agents.
Don’t let the time-consuming and complex process of writing stand in the way of sharing your passion with a broader audience. Keep making the world a better place and leave the writing to us!
Content Management
At Benson-Collister, we create idea-driven content, optimize it for all appropriate formats, and establish a platform to take it public. Typically, we work with clients who have a big idea, maybe some material, and a goal that involves change — change within an organization, a market, a community, or society as a whole.
We help these clients get their story to their target audience. We guide them in choosing appropriate platforms, develop and grow their ideas, then shape the prose — literally anything and everything to help their story reach its fullest expression across a variety of media.
Sometimes this involves knowing an editorial-calendar platform like Kapost or Compendium. Other times, it means helping to develop a strategy for turning a significant piece of content — say an ebook or a white paper — into many separate pieces of collateral. Pull quotes become tweets, paragraphs become blogs, and your story becomes an anchor for every appropriate media vertical.